About
Via Negativa
“I saw the angel in the marble and carved until I set him free.”
— Michelangelo
This studio works the same way.
I’m an actor who shoots actors—and artists.
I’ve spent years on sets and in casting rooms learning what translates and what gets in the way. This work isn’t about creating a persona. It’s about removal.
Through conversation, direction, and restraint, we strip away posing, performance, and tension until what remains feels clear and honest. Actors already arrive with what they need. The role here isn’t to invent, but to reveal. This is via negativa: truth found by removing the unnecessary.
The process begins before the shoot. We connect ahead of time to align on what you need and what the work is asking for—whether that’s theatrical clarity, commercial ease, or editorial presence.
When you arrive, we talk. I keep the camera in my hand—watching, listening, catching moments as they surface. We ease in naturally. Sometimes that means stillness. Sometimes movement. Sometimes play. Fun matters. Ease creates truth.
There’s no clock-watching. We don’t stop until it feels right.
If momentum is your language, we move fast. Run-and-gun works too.
Range is key. The work can read theatrical or commercial—and push cleanly into editorial when needed. Still. Bold. Specific.
Nothing added. Nothing forced. Only what’s essential.
SERVICE
Photographer
Art Director
Creative Direction
Retoucher
Content producer